Organizational diagnostics for Orgs in transition · 25+ years inside the work

Turn recurring pain points into lasting improvements.

Reorgs, mergers, and AI rollouts expose the gaps. Most breakdowns show up in handoffs, ownership, and misaligned expectations.

I’m Richard Lee. I’ve seen and addressed these dysfunctions across design, engineering and operations teams. I can fix them with your help, in your organization.

Ways we can work together

Engagements Shaped Around Your Specific Challenge.

Are you a VP or Director watching capable people underperform in a broken system? Then start here. Most of what I do starts with a diagnostic. That's not because it's another line item to sell, but because walking in with a solution before I understand the situation is how consultants make expensive mistakes on your dime. Here's how engagements typically take shape:

01 The flagship engagement

Organizational Diagnostic

A four-week structured discovery and diagnostic journey across your leadership team, with you and with your functional leads and the people doing the work. At the end, you have something vital that wasn't there before: an honest picture of what's actually happening. Not only that, but also WHY it's happening, plus clear guidance on what to do about it. And all of this from a source minus any political or ownership stakes to bias the outcome.

The deliverable has three parts:

  1. A before and after view of the situation: how it looked before I arrived, and what I found once I was inside.
  2. A root-cause analysis connecting your specific challenges to their actual sources.
  3. A set of recommendations spanning staffing, process, training, aligment and operating model changes, each tied directly to the problems it addresses. Includes WHAT you can expect (and can monitor) once you implement the recommendations, and WHY it should prove effective.

I build in a midpoint check-in ritual. If what I've found suggests the scope may need to expand, we'll make that decision together and do so explicitly, with a clear rationale rather than by default.

Starting at $15k · Contact for more details on theflagship engagement.

Travel, when required, is billed at cost and invoiced separately.

02

Fractional Product & UX Leadership

Drop-in leadership for your design and product function. Full attention on the problems that matter, without the overhead of a full-time hire or the ramp-up time to secure headcount and find suitable candidates. Useful when you're between leaders, scaling faster than your org chart or have folks carrying critical functions who are already stretched thin.

Contact for details on monthly retainer pricing · Minimum 2-month engagement.

03

Operating Model & Team Design

Who owns what, how decisions get made, why capable people keep working against each other instead of together... I work alongside you to redesign the structure, the interfaces between teams and the expectations that must be clear and simple for things to work.

Contact for details on fixed project pricing · Scoped per engagement. Note: the flagship diagnostic often precedes and focuses on this work.

04

AI Adoption & Workflow Design

This is not another AI strategy deck, it's redesigning workflows, and starts with identifying where AI tools would create genuine leverage in your organization. We then build the governance and enablement infrastructure together that makes adoption stick, so you can roll it out and sustain it after the engagement ends. I've shipped production LLM-based systems inside real organizations, and know all too well the gaps between "we have AI tools" and "AI tools changed how we work."

Contact for details on fixed project pricing · Engagements that require building custom tools may command a premium.

05

Research & Discovery

Find out what's actually true before you spend a quarter building on guesswork. Structured listening programs, usability research, virtual/traditional Gemba... The methods vary but the goal is a constant: get to ground truth faster and more efficiently than you would on your own.

Contact for details on daily rate · Larger programs are scoped as fixed project pricing.

I'm selective about engagements because the work requires genuine immersion. If we talk and I'm not the right match for what you're facing, I'll tell you that and point you toward more fitting resources.

The Method

A Framework, Not An Opinion

01

Detect The Patterns

Surface the recurring signals: the decisions that keep reversing, work that keeps getting dropped and the friction that everyone notices but avoids bringing up.

02

Locate The Breakdowns

Trace each signal back to its source: ownership gaps, broken handoff processes, misaligned incentives or untested leadership assumptions.

03

Fix The System

Design targeted changes at the system level. That doesn't mean workarounds, and it's not (just) training or new tools. It's structural fixes that hold over time and stress, without requiring heroic efforts.

Core beliefs

A Few Principles I Don't Compromise On

Listen Before Diagnosing

The presenting problem is rarely the only problem and often not even the core issue. I spend the first part of every engagement in listening mode, not to validate what leadership already believes but to hear what isn't being said. This is both in the rooms where leadership sits and on the ground where leadership doesn't tread.

Trace Causation, Not Symptoms

A team that keeps missing deadlines often isn't just a team problem. A product that keeps getting redesigned may not be a design problem. I follow the thread backward until I find what's actually generating the dysfunction. That is what needs focus. That's what must be addressed.

Evidence Over Opinion

Strong opinions about organizations are cheap. I'd much rather go find the facts. Every recommendation I make ties directly to something I've observed, heard consistently or measured specifically. I'll show you the connections.

Leave It Stronger

I'm not building a dependency. The measure of a good engagement is whether the team runs better after I'm gone, rather than ensuring the team can't function without me.

How do my convictions show up?

Rich has a terrific combination of professional qualities: he's deeply thoughtful and energetically creative. He can keep the "big picture" in mind while still handling the smallest detail. His background and skills in UX, Design, and PM mean he'll join a business, learn it quickly, and make a difference right away. I've seen this firsthand. Highly recommend.
Nicholas McCracken Director of Strategic Insights & Foresight · CX leader working alongside Richard at Ford Pro

What does it look like before & after I'm brought in?

Signals of Dysfunction

  • Decisions reversed after significant investment or rollout
  • Unclear who owns what work across teams
  • Teams misaligned on priorities
  • Handoffs consistently drop work
  • Initiatives stall before completion
  • Leadership's assumptions are never questioned or tested

After the Engagement

  • Decisions are made closer to the work with sufficient context
  • Ownership is named, accepted, and held
  • Teams share prioritized goals and operating model
  • Handoffs have clear process and boundaries
  • Initiatives include a definition of done and reach a defined end point
  • Leadership's blind spots are surfaced and addressed proactively

Diagnostic Approach

From Visible Symptoms To Structural Root Causes

Most interventions target symptoms. Could be that's a shiny new tool, new training programs or a restructure. The dysfunction returns because the structure that produced it hasn't changed. The fix that sticks is following the trail from what you observe to what actually enables it to exist.

  1. 01 Surface the signal : Something keeps breaking
  2. 02 Name the pattern : It has happened before
  3. 03 Trace the structure : What enables this?
  4. 04 Find the root : Ownership, incentive, process
  5. 05 Design the fix : Structural, not a workaround

Recurring problem areas

  • Handoffs

    Work gets dropped between teams

  • Ownership

    Unclear who decision makers are

  • Alignment

    Teams pursuing different goals

  • Decision Flow

    Approval requirements that stall progress

  • Rollout Risk

    Initiatives that stall or reverse after launch

Where These Issues Hide

The Problem Is Probably NOT Where You're Looking

Issues most often live at the boundaries between functions, across team handoffs and inside untested leadership assumptions.

  • Leadership Assumptions

    Untested beliefs about how work actually flows

  • Between Functions

    Where ownership ends and accountability gaps emerge

  • Across Teams

    Handoffs that look complete but aren't

Case studies

Structural fixes in practice

Design System Infrastructure

Multiple global business units, zero design cohesion

Scalable FrameworksGlobal Training

Challenge

At Siemens, each imaging modality (PET, CT, MRI) operated with different design systems and customs. The lack of a unified interface increased the time and complexity required to design, build, and maintain products across generations.

Outcome

Led cross-org UX strategy to build the SHUI Product Design System. This core framework allowed engineers to complete common tasks faster and see more information on screen, significantly improving the aesthetic and functional cohesion of the marketplace.

Product Alignment

Fragmented vision for "Community" product research

Workshop DesignStrategic IA

Challenge

At The Predictive Index, multiple generative research projects (MyPI vs. Friction Experiments) were being conflated across teams, leading to "loose lips" and divergent assumptions about the core product vision. Siloed roadmaps were being built on conflicting customer mental models.

Outcome

Facilitated "Rapid Prototyping" sessions that moved the organization from frameworks to execution. Defined a unified information architecture (IA) that unblocked Level 1 decisions and established a repeatable cadence for global product integration.

Compliance & Efficiency Overhaul

Manual time-tracking was draining team morale

Process AutomationResource Allocation

Challenge

At Scripps Networks, a new requirement to track time "down to the minute" across distributed teams threatened existing commitments and morale. The existing manual intake was too slow for rolling weekly resource allocation.

Outcome

Built an automated system where time-tracking data pulled directly from ticket state transitions. This reduced cognitive load for developers, maintained morale, and provided management with real-time reporting to get ahead of issues.


Selected experience

The Same Pattern, Across 25+ Years & Many Different Rooms.

I've spent my career not as a consultant, but inside organizations learning then excelling in different roles. First as the designer and design lead, then developer and engineering lead, culminating in program direction, aka "herding cats at an enterprise scale". That's not a liability - that's the value proposition.

Ford Motor Company

Director of Program Management, Ford Pro

2024 – 2026

Arrived to a global organization distributed across several teams and two continents. It lacked sufficient alignment on intake process and prioritization, and sorely needed cross-functional alignment and transparency. Teams were self-managing and nobody had the full picture.

I built up the program management team, and then we built a practice from the ground up: intake, prioritization, governance, delivery standards, cross-functional coordination models and reporting cadences. Then I built the tooling to make it sustainable, including four production LLM-based systems to replace manual reporting cycles, model org knowledge transfer during a complex team pivot, surface patterns in distributed team communications and manage AI-assisted content workflows across timezones and languages.

These weren't experiments. They were production-ready, built to improve both quality and efficiency of the organization's operating model.

$250M+ in budget and vendor management across NA and EU.

Siemens Healthcare Molecular Imaging

UX Engineering Lead

2015 – 2019

Walked into an engineering-led organization across three continents where design culture had to be established vs. inherited. Built the SHUI design system from scratch for MI, as part of SHUI core team. Established testing labs, shared and taught research methodology standards and ran compliance-grade usability testing programs in four countries, supporting FDA and international regulatory submissions.

Built and ran the Molecular Imaging Internship Program, because sustainable design practices require growing the next generation of designers, not just doing the work yourself.

The listening tour approach I use in discovery & diagnosis today was already running here: understanding what engineers and clinicians actually needed, tracing the friction back to its sources and recommending changes that the org could sustain over the long haul.

Supported hardware: legacy PET/CT, modern PET/CT, modern and next generation SPECT/CT scanner systems. Suppoted software: diagnostic applications in Oncology, Cardiology, Neurology, and General Reading.

Scripps Networks Interactive

Front End Engineering Manager & Ad Operations Manager

2007 – 2014

Two distinct roles, one consistent pattern.

In Ad Operations, I inherited a team and a set of processes that had been outpaced by company and portfolio growth. I ran a listening tour across ad ops and ad sales to surface what was breaking and why, then traced the causes backward through workflow, tooling, and coordination gaps. The fixes were specific, including internal tools that cut manual error and automated the repetitive work, cross-departmental standards that tied ad technology to company policy and processes and finally, training modules and a partner-onboarding infrastructure that let new hires and new site partners get up to speed without slowing down the team.

As Front End Engineering Manager, I led development and production teams across the Food and Shelter categories (FoodNetwork.com, HGTV.com, DIYNetwork.com, Food.com, and others), driving year-over-year gains in efficiency, engagement and revenue. I pioneered agile workflows that raised quality, reduced rework and gave stakeholders more transparency; reshaped intake; added in career development and soft-skills coaching to lift retention and morale, and represented FEE in company-wide efforts to standardize engineering practices across teams with disparate approaches.

The instinct that drives the diagnostic work was already fully formed here: listen, trace, surface, fix.

11 brand-site launches and integrations across the SNI portfolio · ~30% gain in ad-ops efficiency · teams grown 120%.

The Predictive Index

Senior UX Designer

2021 – 2023

My work here was in HR tech and the product was effectively an organizational intelligence layer. My design decisions here led to reduced support costs, increased sales conversions and significant gains in contract renewals. Those numbers reflects a discipline I bring to every engagement: if you can't measure it, you're just guessing.

32% reduction in support tickets, a 5% increase in sales conversion and $1.8M in contract renewals,

Statistical Process Controls, Inc. / SPC Press

Web Development & Media Production Consultant

2005 – current

Production and web development for Dr. Donald J. Wheeler's companies: SPC Press & Statistical Process Controls, Inc. Inovlved production of an extensive seminar series "Understanding Statistical Process Control" and the initial build then long-term maintenance and content management of spcpress.com - targeting their global audience of engineers and quality professionals.

Statistical process control is at its core a methodology for distinguishing signal from noise in complex systems. Spending years in that world sharpened something I'd begun doing already, and over time it became muscle memory.

Keeping a quality control expert, international author and statistician happy with his web presence and seminar production for nearly 20 years.

In transparency: Ford, Siemens, Scripps, and The Predictive Index were full-time leadership roles rather than traditional consulting engagements. What they represent is decades of doing this work from the inside, at scale, in organizations where the stakes were real. Leeway is where I make that experience available to organizations that need it, without the costs and commitment of a full-time hire.

What people say

He came to our team as a Director over Program Management — shepherding work across nearly 150 individuals, building a new system for the commercial business at Ford Pro, and moving pieces across a complex, very old organization through digital transformation. Any organization that could count Rich in their ranks would be a step ahead of others in their competitive sphere.
Christian Manzella Executive Leadership in Marketing, Product & Design · Managed Richard directly at Ford
I highly recommend Rich as a powerhouse program manager and process creator. Having worked together at Ford, I saw his ability to immediately bring structure, clarity, and execution strategy. He is a strong fit for companies with mature systems that require a sophisticated skillset to optimize operations and drive large-scale initiatives forward.
Heather Johnston CX Leader, Strategist, Builder of High-Performing Teams · Worked alongside Richard at Ford
One thing I consistently saw was his genuine effort to support the people on his team. He played a key role in shaping the structure of our program management function — clarifying roles and bringing thoughtful consideration to how the team should grow. A steady advocate for the function, his consistency and focus contributed meaningfully to how it evolved.
Echo Alexander Senior Program Manager, Ford Pro · Reported directly to Richard at Ford
His deep experience in design, UX, and product operations complemented his exceptional ability to streamline complex workflows and enhance productivity. What really sets Richard apart is his positive, forward-thinking attitude — that, plus his experience managing complex, evolving projects, would make him an invaluable asset to any organization.
Kathryn Schifferle Founder & CEO, Work Truck Solutions · Partnered with Richard's team at Ford Pro
Because of his deep expertise in UX and large-project experience, he delivers practical solutions — and easily expands a perspective to see the bigger picture in terms of enterprise design and improving the lives of healthcare professionals and patients. Richard is particularly competent at finding trade-offs between the interests of individual parties and cross-portfolio strategies in organizations.
Christoph Braun Innovation & Strategy Advisor · Ex-Siemens · Worked alongside Richard at Siemens Healthcare
Rich is a talented UX professional who guided the company in thinking through usability and human factors while developing products. He spent a good deal of time bringing global internal talent up to speed on the latest UX and HF thinking, and his contributions made harmonizing the user experience across our newest product lines easier.
Davis Soans Staff Systems Engineer, Siemens Healthcare · Worked alongside Richard at Siemens Healthcare
Show 7 more recommendations
I worked with Rich for seven years, each of us in a variety of roles. Rich always challenged me, and his recommendations were well researched and thought out. He has a rare passion for constant learning and improvement — always a new book in his hands or an article to tell you about. I look forward to the day when I can work with Rich again.
Tripp Shewmake Engineering Director, Brightspot · Worked with Richard at Scripps Networks Interactive
Rich was my manager when I interned in the Front End Engineering department at Scripps Networks Interactive. He provided the direction and guidance I needed to quickly learn the role and how to interact with other departments — in such an amiable fashion that I felt I was collaborating with an old friend rather than an unfamiliar boss. I would recommend Rich for any managerial position, technical or non-technical, without hesitation.
Cory Thorpe AI / ML Design @ DigitalOcean · Reported to Richard at Scripps Networks
Richard is a very gifted and experienced designer. He is very clear and thorough in his articulation of design decisions, and I've always been impressed by his sharp eye for detail — both in usability and aesthetics. I highly recommend Richard as an outstanding UX Designer and a very pleasant colleague.
Annika Engelhardt UX Designer · Worked alongside Richard at Siemens Healthineers
Rich has an astonishing ability to provide clarity and unification where there seemingly is none. His designs and workflows are clear, consistent, and visionary. Hire him and problems you didn't even know you had will melt away.
Wihan Nel Senior Software Engineer · Worked with Richard at The Predictive Index
Rich's ability to ask the right questions and analyze user feedback was invaluable in shaping our products into successful and impactful solutions. His designs were consistently visually appealing but also highly intuitive and user-friendly. I wholeheartedly recommend Rich.
Dave Berke Product Manager · Worked with Richard at The Predictive Index
I could count on Rich. He was always willing to help — whether I needed someone to proofread a recruiting email, troubleshoot ResearchOps software, or jump in at the last minute to observe a session. I'm still working to fill the void since Rich's departure. I would work with him again and welcome his continued support.
Jessica Ivins Lead UX Researcher, Strategist & Facilitator · Was senior to Richard at The Predictive Index
Rich was an absolute pleasure to work with. Friendly and professional, he was an excellent thought partner in solving real customer problems and developing innovative solutions.
Sarah Mulvey Lead Product Manager · Worked with Richard on the same team at The Predictive Index
Portrait of Richard Lee

About Richard

I'm Richard Lee. I've been building things on the internet since 1996. At first it was just little interactive projects and brochure websites + brand work for small businesses, then gradually that became software products and digital platforms for larger and more complex organizations. The work kept getting bigger, but the instinct persisted and my approach grew sharper. What makes my background unusual isn't the breadth of it. It's the sequence and the sum.

I've held the roles, not just led people doing the work. When I sit down with a design team that's struggling to coordinate work with engineering, I'm not reasoning from theory. I'm reasoning from memory.

The work I do now in organizational diagnostics, operating model design and AI adoption is the natural extension of a pattern I've been running since my first management role at Scripps in 2007: listen to the people doing the work, trace the friction backward to its actual source, and recommend changes that the organization can monitor and sustain after I leave. Siemens and Ford was where that ran at global scale. Leeway is where it becomes available to organizations that need it.

I'm based in Knoxville, Tennessee, and work with organizations nationally. Most of the discovery work translates well to remote execution, as structured listening sessions, video conversations, and async conversations can surface more than people expect when the process is deliberate.

But some organizations are inseparable from their physical context. A hospital where the staff culture lives on the floor. A manufacturing operation where the dysfunction is visible the moment you walk the line. A headquarters city where being in the room for a week tells you things that six months of Zoom calls wouldn't. When that's the situation, I'll tell you, and I'll come to you. Travel is billed at cost, separate from the engagement fee, and I won't recommend it unless the context genuinely calls for it.

Let's talk

When something here sounds familiar, that's worth a conversation.

Not sure I'm the right fit? Tell me what you're facing and I'll be straight with you. If someone else, or an outfit with more horsepower is better positioned to help, I'll say so.